Cannes Lions
THE FUTZ BUTLER LONDON / BMW / 2018
Overview
Entries
Credits
Description
This piece of music was scored to accompany a film telling an all too common story of a young guy living in downtown LA, shackled to his phone and the constant, never ending demands of incoming messages. In an attempt to ‘rescue’ her brother from the merry-go-round of being online 24 hours a day, his sister insists he come on a road-trip with her to re-find himself.
The music itself plays an integral role in mirroring the protagonist's journey and re-awakening, as he rediscovers the value of simple pleasures.
Execution
We also added size and drive, to underpin the motorbikes facilitating the freedom, And for the big playout, we enlisted the help of senior producer Keith Bayley, on lap steel slide guitar to elicit just the right amount of ‘big country’ lift, coupled with an honest string trio.
The music was written, recorded and mixed within a week at our studios in Central London and Hertfordshire.
We also delivered full sound-design and audio post production for the project following completion of music mix / master.
Outcome
see below:
Similar Campaigns
12 items