A man uses a stopwatch to check how long it takes to drive his four-wheel drive BMW 330xi from the ski lift to his hotel. He drives across snow-covered roads, narrow tracks and through tight zigzag bends, then arrives at the hotel. With a satisfied look on his face, he removes a sign that says: 10 minutes to the ski lift". He replaces it with a sign that reads: "3 minutes to the ski lift".