Cannes Lions

BMW 5-SERIES

RAPP COLLINS MALAYSIA, Petaling Jaya / BMW / 2008

Awards:

1 Shortlisted Cannes Lions
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Overview

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OVERVIEW

Description

Nothing can be more perfect than music. It soothes the savage beast. And when notes are strung together, it produces an auditory sensation that anyone can appreciate. With this in mind, music was used to demonstrate how perfect the car is. Strumming each blade of the BMW grill produces a musical note, and when played continuously, it produces a sweet and distinctive harmony. Note perfect, to accompany a perfect car.

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