The creative execution was relevant for our client for two reasons.

Firstly because we used Facebook, and the product was BMW Italy Facebook page. On the second hand, we need to contact every fan directly and, dedicating each of them one meter of the road, we reached our aim perfectly.

Our best achievable result was to thank each fan. We reached it and did more.

In fact we involved our 500,000 fans one by one and increased the Facebook page visits of 13% in just one week.