The website was developed to accompany the production of Hermann Vaske´s film 'Who killed the idea?#, which débuted during the 2003 Cannes Film Festival. Along with Debi Mazar and Nadja Auermann, the new BMW 5 Series Sedan also plays a major role in this classic detective story fused with a documentary-style investigation. The investigation focuses on the creation of new ideas and their fate. How does an idea take form and then become realised in a film? The answers to these questions form the backbone of the site´s navigation in the branches of the mindmap and allow users to embark on their own investigative journey through the website´s content. Image and text as well as videos, audio and animation all offer the user a true multimedia experience.