The idea was to create the first-ever narrative cinematic short films told through 360 degrees in Virtual Reality. The question was how to write a story, how to edit, and how to direct a short film that would be compelling, gripping and immersive - in 360 degrees. The focus was to be on the story and its visual execution - the marriage of storytelling and technology. Besides the creative challenges, technologically this was unprecedented. The films had to be captured with multiple, high-end cinematic cameras filming simultaneously. The multiple images then had to be merged into a single, flawless image, s staple of perfection and quality representing the brand value of MINI.

The final project was filmed with 9 Red Dragon cameras, all connected and operating as a single camera. In order to process the 200TB of data collected, produced from each camera filming in massive 6k resolution, a custom supercomputer network with 200 cores, 200GB of Ram and 96GB of GPU had to be built. Since no software existed for stitching, a proprietary VR stitching pipeline was developed, specifically for this project. The final film became the highest quality Virtual Reality narrative film ever created.