Cannes Lions
SERVICEPLAN SUISSE, Zurich / BMW / 2019
Overview
Entries
Credits
Background
There were three months to go before the premiere of the new BMW 8 Series. As its unveiling drew nearer, speculation about the car’s design began to mount. At this point, the new 8 Series’ appearance was still a tightly guarded secret.
We let only one person test drive the new BMW 8 Series before its launch. Someone who cannot see the car, and so would feel it all the more vividly: Michael Fehr, a writer who has been almost blind since birth
Execution
The film’s imagery imitates the almost blind writer’s restricted field of vision – an effect created by a unique and purpose-built lens technique. As the film progresses, the pictures become clearer, until they are finally clearly visible.
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