• Situation

CES2024　Honda 0 | SPACE-HUB

• Brief

Starting in 2026, the company will launch the new "Honda 0 (zero) series" EVs globally in North America, Japan, Asia, Europe, Africa/Middle East, and South America.

As a concept model of the Honda 0 Series, the flagship "SPACE-HUB" made its world premiere at CES 2024.

This video is the SPACE-HUB concept movie made at the world premiere.

• Objectives

Honda's new EV series "0　

Honda 0 | SPACE-HUB concept movie for CES2024 and global markets

We chose to capture the overwhelming beauty and scale of nature to realize Honda's concept of "The art of resonance.

The most beautiful times in nature are dawn and dusk. Because the light is softer and the sky is more beautiful.

We chose to shoot all of the driving shots during these wonderful few minutes of the day.

For the interior shots, we used LED walls to project the background images that were actually shot during the magic hour to bring out the realistic reflections.

Perhaps in 5 or 10 years, we will be able to create a world like this in ai. But instead of creating nature, we want to shoot in harmony and resonance with nature. I believe that landscapes that allow us to feel the temperature, humidity, and air have the power to move people's hearts. You can feel "The art of resonance" in this video.