The BMW Player is a multimedia conquest and loyalty tool which combines several BMW channels in a compact format. The core of the application is an Internet radio player which was extended to form a digital infotainment tool, offering direct access to a large number of value-adding content items relating to BMW: daily news, video clips, TV commercials, podcasts, competitions, campaigns and events.The design of the BMW Player reflects characteristic elements of BMW interior design: the console, display and navigation are the same as the intuitive operating concept iDrive, familiar from BMW automobiles.