The innovative prowess of the BMW i8 is showcased via groundbreaking digital measures.

We link two innovation pioneers - BMW i8 and Google Glass - in one unique product experience of design and technology.

The direct, innovative experience of the product features in the vehicle generates great enthusiasm among the demanding target group.

We placed the BMW i8 in three of Germany’s busiest airports and at the celebration to mark the first BMW i8 deliveries at BMW World. For several weeks the public had the opportunity to experience the BMW i8 in a completely unique way.

With the help of Google Glass we enabled people to see beyond the vehicle’s outer skin and experience the BMW i8’s array of ground-breaking technologies up close.

Wearing Google Glass, the viewer could explore the BMW i8’s innovative features in 3D at several defined “touch points.”

-Around 20,000 visitors to the three vehicles displayed in the airports

-5,000 visitors in the BMW World in Munich, presented by Thomas Gottschalk, the most famous show master in the German TV

-Around 3,000 users enjoyed the BMW i8 innovation experience

-Around 1,000 consultations on the vehicle

-The Google Glass experience was also digitally extended (YouTube, BMW TV etc.)