Cannes Lions

BMW M5

INTERONE WORLDWIDE, Munchen / BMW / 2005

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The new BMW M5. Ready when you are.The BMW M5 offers the power of a sports car in a unique combination with the comforts of a luxury sedan.

The Internet special presents the car as the best of two worlds. It is showcased as a unique luxury sedan - unique because of its unbridled power and pure performance. On the other side the car is shown as a sports car - unmistakably so because of the inspired elegance of its design.3D animated sequences offer fast-paced pan shots and invite the user to explore the different aspects of the car.

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