We developed a suspenseful adventure story where a hero races against time under the watchful eye of a mysterious game master. The journey is a metaphor for Land Rover’s new on-road prowess as the vehicle emerges from the wilderness to tame the open road.

A typical print ad wouldn’t show the diverse capabilities of the vehicle. We needed an innovative way to demonstrate its amazing features. We used image recognition technology, allowing people to use their smartphone to experience the versatility, power and speed of the vehicle through multiple senses:

- Users could see the world record-setting run up Pikes Peak.

- By turning their phone into a virtual gas pedal, they could hear the sound of the turbocharged 510 horsepower engine.

- In a video to show off-road capability, they could feel the drive over a variety of terrains via different vibration patterns.

In the first week of launch, it became the most liked, shared and interacted-with experience in image-recognition app Blippar's global history. With over 66,000 interactions, Sensory Overdrive has secured a place in the top 5 Blippar campaigns of all time. And the new Range Rover Sport has a 6-month waiting list.