Driving a MINI is seriously fun, even when you’re riding shot-gun. Just hang on to your facial hair.

This new MINI zipped around the city streets with prosthetic arms specifically created to make it appear that the driver had them raised up in excitement – much like a thrilling ride on a rollercoaster. From thumbs up to hands up, hundreds of people stopped to interact with the brand.

The MINI received roughly 100,000 impressions and Retailer walk-ins increased as a result. It was so successful that MINI Markets from around the world have adapted the initiative - Japan, Taiwan, Dubai and Russia with many more to come.