Cannes Lions

BMW Original Parts - CEO

OPENCO – THE OPEN COLLABORATION, Johannesburg / BMW / 2017

MP3 Original Language
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This execution in the campaign plays into a dramatic Hollywood trope - the CEO of an unnamed company delivering a rousing speech to his employees inspiring them to turn around the company's poor performance. Delivered theatrically, and scored by dramatic music, his soliloquy sounds generally impressive at first. However, when you listen closely, you notice his speech is riddled with malapropisms and mixed metaphors.

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