Cannes Lions
SCHOLZ & VOLKMER, Wiesbaden / MERCEDES BENZ / 2004
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Description
Web appearance of the new Mercedes-Benz CLS-Class. What makes the Internet appearance that unusual?
(1) Its size! We will accompany the CLS for more than half a year until its launch. (2) Its liveliness! And you should take this absolutely literally, due to the fact that the appearance changes in three phases. PHASE 1: The voice of seduction! Irresistably presenting the CLS to the user during the first months, and proving the great seducer qualities of the CLS.
PHASE 2: The days of seduction! Giving the user an understanding of the techniques of seduction in a very entertaining way, and showing him/her the world the CLS lives in. By the way: during this time, there is a very attractive high-class presence from the lifestyle of the CLS. If the user wishes, a screen refresher developed for this very reason will send these pictures to his/her desktop.
PHASE 3: The great finale! A review of the best pictures with all information on the CLS in the classic web special starting with the launch of the CLS.
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