Because BMW prides itself on being an innovative brand, our creative solution had to be equally as inventive.

Though working in a partnership with the magazine, we shot the reverse of the front cover image and art work, and then placed this reverse on the front inside cover page.This gave the reader a full rear view of the cover image, demonstrating the function of the BMW Rear View Camera in a unique manner.

The media noticed this unusual cover communication the moment the magazine hit the shelves.

This resulted in: - Free PRwww.ididthatad.com/default.aspx?link=artist_work&PersonID=334www.marklives.com/wordpress/2012/02/magazine-covers-we-love-this-week-7/- The website traffic spiked by 14.5%.