Cannes Lions
SERVICEPLAN, Munchen / BAYERISCHE MOTOREN WERKE AKTIENGESELLSCHAFT / 2010
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With 2.9 seconds from zero to a hundred, the BMW S1000 RR is one of the fastest motorcycles available. To dramatise this speed in a radio commercial, we just hear the reloading of a rifle and the following gunshot. Then, the gunshot sound transforms into the engine sound of the new BMW S1000 RR.
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