Cannes Lions
DENKWERK, Cologne / BMW / 2008
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Description
BMW-web.tv is an international video portal that was launched at the 62nd International Motor Show (IAA) in Frankfurt. The brand portal offers nine different categories and reports on subjects such as current technologies, motor sport, new vehicles and events. The “International Entertainment Magazine“ involves its users in the programming by means of interactive Web 2.0 features and its innovative interface.
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