Cannes Lions
NEUE DIGITALE, Frankfurt / DAIMLEY CHRYSLER / 2006
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Description
The community for childrens`road safety, Mokitown, is enhanced with a game on the theme “Energy for the Future”. The entire game takes place on “Energy-Island”. On this island the environment must be conserved in order to successfully complete the game.
The aim of this game is to convey a sense of responsibility for the environment, to make children aware of the finite reality of resources and to highlight the differences between fossil fuels and renewable resources. DaimlerChrysler’s commitment to energy-saving technologies should also be highlighted.Target group: Children aged between 8 and 12.
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