Cannes Lions
ARGONAUTEN 360, Berlin / BMW / 2004
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The building BMW Welt is being created at location in the city of Munich, between the BMW Building and the Olympic Complex. It will be the venue for meetings between individuals in aesthetic surroundings, a delivery centre for BMW automobiles with personal customer support as well as the fascinating experience of the BMW brand and a centre for cultural events. Have created the image website www.bmw-welt.com to transport the complex contents, functional areas and processes of 'BMW Welt' in different facets. The image website accompanies the construction process from planning to completion. With every stage of the construction progress, the website user discovers more about the evolving BMW Welt and its vision, changes and building progress and also gets an easy access to all relevant facts. Interactive tools, downloads and relevant information are carrying the mission and vision of the website throughout the world wide web. The website is aimed to BMW clients, BMW employees, tourists, designers/architects, opinion leaders and friends of the BMW brand.
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