Cannes Lions

"Special Delivery"

O POSITIVE, New York / BMW / 2016

Film

Overview

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Credits

Overview

Description

You want a car that’s fun to drive, but you also want a car that fits your life. Enter the BMW X1, the entry level BMW SAV for thirty-somethings who no longer care what anyone else thinks; they just want their performance, cargo space, and run-flat tires.

In "Special Delivery," the X1 proves that a best-in-class 0-60 time and lots of trunk space are all you really need to make a clean break. It was written to target thirty-something women SAV shoppers who’ve gotten to the age where they know who they are and do things their own way.

The best-in-class features of the all-new BMW X1 can handle any situation you throw at it.

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