Cannes Lions
HERRAIZ SOTO & CO., Barcelona / BMW / 2006
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Look inside yourself and release the real you.We all have incredibly rich and fascinating alter-egos hidden deep inside ourselves which would amaze other people if they knew, but we very rarely let loose for lack of confidence or because we don't get the opportunity in our daily lives.
But almost certainly if we really wanted to, we could bring forth the Robinson Crusoe or the Cyrano de Bergerac we keep inside. Our true personality, capable of driving the new BMW X5 3.0d Sport.Just study our signature. Its features will almost certainly demonstrate who we really are.
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