Cannes Lions

TORCH

KBS+, New York / BMW / 2014

Case Film

Overview

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Overview

Description

In 2014, the world was introduced to the first-ever BMW 2 Series. It's a new car inspired by the BMW 2002 — an iconic, revered car from the 1970s. The TV spot shows the “torch” being passed from a vintage 2002 to the new, sporty 2 Series.

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