The BMW Retailers of BC needed an online campaign that would grab the attention of their busy target's attention and get them into the dealership to try the new X5. This superstitial advertises a special offer to get a free day of driver training (a course where professional Formula One drivers teach you how to really drive your BMW) for anyone who bought an X5 during the promo. The ad plays off that theme and uses music and animation to try and capture a little of the excitement of what it's like to drive a BMW.