Cannes Lions

BMW XDRIVE

JUNG von MATT AUSTRIA, Vienna / BMW / 2006

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

The BMW xDrive 4-wheel drive technology ensures optimal performance on all surfaces.

This being implemented in a novel way through the unusual usage of the medium the rolling board.

Outcome

A few, well-chosen sites and a car-driver-specific medium ensure maximum impact.

Similar Campaigns

12 items

BMW Nishijin

UM, Tokyo

BMW Nishijin

2022, BMW

(opens in a new tab)