Cannes Lions

BMW XDRIVE

JUNG von MATT AUSTRIA, Vienna / BMW / 2006

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Overview

Entries

Credits

OVERVIEW

Execution

The BMW xDrive 4-wheel drive technology ensures optimal performance on all surfaces.

This being implemented in a novel way through the unusual usage of the medium the rolling board.

Outcome

A few, well-chosen sites and a car-driver-specific medium ensure maximum impact.

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