Cannes Lions
LOS & CO, Oslo / BMW / 2015
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Norway is a country with four seasons, and after a long winter nothing is more welcome than the spring. When the snow starts to disappear and you can put away your winter clothes as knitted hats etc, and start wearing less and lighter clothes. This is also the time when the asphalt is getting cleaned of rubble, and you change the tires from hard studded tires to low profile summer tires. So when BMW having their Spring test drive you become like a child again, and cant wait to enjoy spring with your friends
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