To create the first sticker album ever on Instagram.

The project started with a complete customization of the BMW Italia Instagram channel which had the appearance of a real sticker album with silhouettes of the missing cars to find. Users were invited to send in their pictures with the #BMWstories hashtag and the best ones were used to complete the album. As a reward for their partecipation to the project the users who had their picture in the album received a physical copy of the album itself.

5000+ interactions generated

1700+ followers

Album completed in 3 weeks

#BMWstories hashtag count: 75.195