Cannes Lions

BMX XXX

COLENSO BBDO, Auckland / MONACO / 2003

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This viral on-line campaign was the best way to talk to 18-24yr old male gamers about a new game that rewards success with real footage of girls stripping. For not only did the internet provide great reach to this demographic, but it also gave us the freedom to write ads that are just as edgey as the game itself.This particular spot depicts a local tennis competition where the winner of a point is rewarded with a striptease by a gorgeous woman. Clearly no other game rewards you quite like BMX XXX !

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