Our solution was to take Pictionary out of the board of the game and installed a Photo booth in one of Bogotá’s most known mall and when people got in expecting to get a photograph, a hidden cartoonist inside would make a cartoon of them in 10 seconds or less.

People would receive their cartoon as a proof of how easy, fast and fun, playing Pictionary can be, and besides, they got a prize discount to buy the board game presenting their cartoons in toy stores.

People loved becoming a cartoon and felt connected with the brand.

With a budget of under USD$ 10.000: -The 15.000 people per day that visit the mall saw our activation.

- As many as 800 people per day entered Pictionary Photo booth.

- An immediate social network reaction: Hundreds of people used their cartoons as profile picture in Facebook and Twitter and they shared them and commented them with friends.

- And best of all, a change of attitude towards the brand: fear of drawing fast: lost.