What’s True is real, undeniable, and unquestionable. And what’s special doesn’t necessarily have a positive meaning like when Thai people call autistic kids ‘special children.’ We wanted to rid negativity from the word ‘special’ and shift Thai people’s perception towards the kids through undeniable facts. Communicating in the film that has no direction, no actors, no nothing but the truest of true facts in order to make the society understand and accept autism yet discover the true specialty of them so called ‘special children.’

In the occasion of World Autism Awareness Day, we took the negative perception people had towards autistic children and flipped it through positive facts via the film that had no direction, no acting, no nothing in order to deliver the truest of true specialty of the kids in both online and offline channels.

Thai people’s negative perception towards autistic children has been flipped upside down. People has better understanding about autism, feel for the kids and their family. As a result, these children’s family are proud and no longer embarrassed to share their kids’ true specialty with the society. This online film has hit over 10 million views and was forwarded to offline channels. Autistic Thai Foundation and the kids’ family have turned this film into a tool to create the right understanding in the society. Eventually, it has a total reach cover rate of 70% across Thailand.