Cannes Lions
THE RICHARDS GROUP, Dallas / CHRYSLER / 2014
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Does an automobile have a soul? Or is it simply a cube of metal alloys and composite materials? Beginning with our earliest experiences in the back of our parents' car and ending with the creation of the SRT Viper, this film explores the spiritual journey between us, the carmaker and the machine. Ultimately, it answers the first question and helps us understand why sometimes we desire a machine more than another human being.
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