The main objective of the ad is to transmit the technology and beauty of the Peugeot 307 features in an elegant and dynamic way. The slogan of the campaign is “Life is full of choices, but some of them you have already made.” By discovering each feature through the interactive ad, it becomes clear to the Internet user that he/she has made the right choice with Peugeot 307.The client asked for an ad that could faithfully communicate the car’s beautiful design, its superior technology and its main features. The marketing objective was branding. The target audience was people +35 years.