Poles use to ignore first symptomps of serious sickenesses.

It seems that our internal organs would have to sing in order to have our attention.

So they did.

We delivered our message in a form of a catchy song. Five internal organs took turns complaining about their owners’ bad health-habits, bringing their attention to the subject of healthy living.

The video went viral within a week. It was shared more than 5,500 times and viewed over 1 000 000 times (including news portals that played the video in their own players).

At the same time, nearly every TV station talked about the campaign, and in some cases (e.g., TVN 24, TVP Info), the video was presented twice at the viewers’ request. The song was featured in key radio stations and related publications appeared in more than 50 titles, including numerous front pages.