The concept used was “Not understanding anything means you get the message”.We developed a comprehensive campaign that would not have been possible without the cooperation of the mass media and the interpreters of the Immigration Office, who participated as editors, newsreaders and broadcasters in making this campaign possible.So, on 19 October the city awoke to find the front and back pages of the main newspapers written in Rumanian, Arabic or Bulgarian, languages of the 3 main immigration groups in the regionThe main TV channels and radio stations opened their news programmes in totally incomprehensible languages.Online editions didn’t escape from the phenomenon (news, banners, etc.)After the initial moment of perplexity, the media themselves explained the action.The effect was groundbreaking and innovative. Citizens were made aware of the handicap of language for the integration of immigrants.This work would have been impossible without the integration of the translation team of the Immigration office with the Online Editors, Print Editors, Radio and TV.

This campaign is very novel given its spectacular nature and the impact of the action, as well as the added complication of getting the media together with the cooperation of the Immigration Office, to permit and contribute in varying the original format and thus participate in the initiative.The action was very captivating and had sweeping repercussions on the media (Social networks, radio, press, TV and internet) and in society itself.The campaign has been acknowledged as a model of good practices by the European Union as part of the European Integration Project, EWSI.CdeC (Club de Creativos) Award was chosen among the 7 best Spanish publicity ideas 2010.