Monday and Wednesday were created with the intention to psych guys up for the dreariest days of the week. We wanted a slightly older audience of men to capitalise on Monday and Wednesday, the days where nobody else makes an effort...and to do that they’ll need a helping hand from Axe.

From the visceral hyper realistic style, to the pumping soundtracks/ sound design and even the bombastic voiceover of renowned motivational speaker Les Brown. Every aspect of these films is designed to not only get guys ready for Monday and Wednesday, but to totally own them.