Cannes Lions
BARTLE BOGLE HEGARTY, New York / AXE / 2005
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Designed in an updated version of 70's leisure world style, this site offers the chance to be crowned the 'Ultimate Player', and take home a variety of winning Pitman statues, or at least a Pitman keychain. After registering themselves among the ranks of Pitman players, contestants get to play a Tetris-esque game, where all the pieces feature either scantily clad women, or the Pitman himself. The highest scorers will eventually be matched against each other with the chance to win bronze, silver or "Grow-a-Pit" and be crowned as the greatest of all players.
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