Bohemia beer pioneered the presence of the category in magazines. We adopted a strategy of dominating the best advertising pages of the most important publications in Brazil, using various editorial formats and exploiting a mix of traditional formats and more innovative concepts, emphasising the uniqueness and distinction of the brand. We also inserted Bohemia in magazines in the gastronomy area in the biggest cities in Brazil, thus reinforcing the traditional and qualitative aspects of the product.

Increase of 100% of Bohemia’s market share, establishing Bohemia as the undisputed leader of the Superpremium segment. Benchmark in print media, it has attracted the category to magazines. It won the Media GP and Best Use of Magazines at Abril Award (Abril is the largest publishing house in Brazil).