The Danish furniture retailer, Bolia, produces an annual Brand Book showcasing both the unique aesthetics of their products and the entire lifestyle built around the Bolia brand.

It’s about aesthetics, design and fashion – a combination rarely found in the home design category.

The 2019 issue is a coffee table book printed on the finest quality paper. This edition also contains a more unique and surprising element than in previous issues, with 8 fold-out double pages that reveal hidden photographs, giving a deeper look at the furniture and is beautiful details.

The Brand Book was part of Bolia’s PR strategy and was sent out to members of the press, seeded to key influencers, as well as stores who gifted the book to their top 10 customers. Customers too were able to buy the book in-store for €25.