Bombay Sapphire was about to open Sweden’s first Gin bar called Safiren. Thebar is an exclusive members bar, in is in old English style with a contemporary twist, run by opinion leading ambassadors pin pointed by Bombay Sapphire. The client brief was to create a kick-ass invitation for the ambassadors that by itself would explain their role as ambassadors and the set up of the bar and communicate the premium ambition of the bar. And most importantly, to convince them to be part of this opportunity.

To keep with the essence of the bar we created a invitation, in the style of a traditional hat box. We strived for a fine mix of traditional englishness and contemporary design. To achieve this we used the masculine boldness of a leather strap sealing the box with matte black combined with feminine velvet on the inside of the box. We used the logotype of Safiren together with the classic emblem of Bombay Sapphire. This sizeable invitation included invites he could send to friends he wanted to make in to members and keys that are needed to enter the club.

All invited key members accepted the invite and became ambassadors. They intheir turn invited additional members to Safiren. Safiren became the mosttalked about members club in Sweden and the invitations created greatattention both in internationonal and national press and many blogs.