-We needed to “remove the seasonality” of the product and enhance/differentiate it in front of so many other brands that make Communications this time of the year. We also supported ourselves in its long trajectory and its clear giving and receiving positioning.

The creativity that was developed from the strategy became offering a space where everybody could share their wishes for the New Year. The most voted wishes would be published in Outdoor sign circuits of Argentina and Uruguay. -In the first half of December, the Outdoor signs were exhibited inviting people to leave their wishes for 2009 at the web page developed for the purpose: www.yourbonobonwish.com• Leave a wish• Share it with the people you love• Vote for the Bonobon wishes that are going to be published later on the Outdoor signs.

The wishes that result in winners will be published on Outdoor signs throughout the second half of December.

The site received over 32,000 visits in less than a month.Over 7,000 people shared their wish.Thousands voted to choose the winners.The campaign obtained great repercussion, even abroad. There were great amounts of visits and posted messages coming from Uruguay.

The wishes were published in the second half of December.Two months later, the people continued sharing their wishes.