Bonanza Coffee Heroes is a small gourmet coffee house in the trendiest area of Berlin. Their goal was to build up a relationship with this very alternative audience, known to reject mass media, and to stand out from the competition.

Berlin is the Mecca of street art. And they are the Coffee Heroes. So we just united the two things. With a series of stencils, their very coffee was used to 'print' the faces of cool, alternative Heroes (like Che, Brando and Muhammad Ali), allowing the audience to 'drink' their idols.HERO N° 1 CHE HERO N° 2 BRANDO HERO N° 3 MOHAMMAD ALI HERO N° 4 OBAMA

Hundreds of returning customers who also helped to spread the image to blogs and magazines, ranging from media- and politics- to coffee-related websites. With a 60 Euro budget, a unique channel was established, creating a long-lasting dialog with the audience and generating new contacts through spontaneous media.Further heroes at “Coffee Heroes”.