Cannes Lions
MAYD, Hamburg / NIVEA / 2016
Overview
Entries
Credits
Description
There are feelings that are impossible to describe, impossible to capture.
For Mother’s Day 2016 we created a highly emotional film. For our real heroes, our mums:
There is one special thing between every mother and their children: It’s the unique bond for life.
This bond is formed from the first moment and will last forever. We are bonded for life.
Our film is told by the main character. Someone who cannot speak at this point in time. An unborn baby.
It describes its experiences, its feelings, its expectations and its view of that very first meeting after 9 months.
It’s the moment of overwhelming love. Wow. Irrespective of environment, age, education or nation. Free of judgment and prejudice. So true. So real. So eternal. so unconditional. So beautiful to witness.
Execution
There were many challenges, not least of all creating a CGI unborn Baby that reflects the emotion the spot is so passionate about. The team
also took on the challenge to create a texturing/lighting/animation setup that allowed a realistic CG Visualisation beside believable mimics.
A tough task in a 4 weeks production time frame while also live up to the expectations of the Nivea skin care specialists.
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