With a one-month sponsorship package, Bonux had a strong presence on every Le Bigdil programme. Bonux TV spots and a Bonux presenter appearance at the end of the show, made it a seamless and consistent effort. Additionally, Bonux gave away a special gift during the programme: a year’s worth of Bonux, free, along with a toy for the kids. In-store and on-pack communication further reinforced the partnership and drove purchase.

In a crowded market we clearly broke out of the pack, enjoying a 0.1 increase in volume and value share. Increased trial – and ultimately purchase – of the product helped make this a successful integrated programme and a stronger than usual sponsorship.