Cannes Lions

ReNu MultiPlus® commercial reel

RIVELTY GROUP, Moscow / BAUSCH & LOMB / 2021

Film

Overview

Entries

Credits

Overview

Execution

We decided to make the first part of the video in a blockbuster movie style with futuristic divers, scanners and a space flying saucer. As a result, it turns out that the heroic plot takes place inside the container for cleaning the lenses. The hero of the video quietly rests while his "solution" is working.

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