Cannes Lions
OGILVY AUSTRALIA, Sydney / KFC / 2017
Overview
Entries
Credits
Description
When Grandma sees a great offer from KFC in a magazine she decides to throw a spontaneous pool party and boogie on like she used to in the old days - much to the surprise of her son and daughter in law.
Execution
Grandma was getting her party crew back together... to relive the glorious past.
To find old party animals who had aged disgracefully we had to search far and wide and go beyond the usual casting agencies.
We needed to find a lovable but mischievous lead. As well as her old flame who still believed he had all the moves. Plus a cast of eclectic and flamboyant friends.
We wanted oldies who were real characters not caricatures.
Similar Campaigns
12 items