Cannes Lions

BOOK

VOLONTAIRE, Stockholm / ALFABETA PUBLISHING HOUSE / 2010

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Overview

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Credits

Overview

Execution

'Och allt är förvridet' is a suspense novel about the jealousy and power play that characterises a destructive relationship. In the Micro Edition of the story, the relationship between the main characters Mina and Erik deepens as they publish their experiences in more than 1,500 Twitter posts during the course of one whole year, parallel with the events in the book.You can read the micro novel on your mobile phone, your computer, together with the hardcover or separately. The ambition is to explore new platforms for storytelling and, with the help of those, reach new readers. And since the micro novel gives the book an added value, it is more a gift than it is advertising.Giftertising?

Outcome

The news value of a new literary form interested and enraged critics and public, sparking a debate about literature in the digital landscape. The author was interviewed in daily newspaper, mainstream radio and mentioned on several important book blogs. Swedish daily SvD even wrote a whole page essay on the Twitterature phenomenon, ironically boosting sales of the hardcover.

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