When we we’re asked to market a book, we didn't. Since we read more than ever (but not necessarily hardcovers), we promoted the story instead.Three months before Emma Ångströms debut novel 'Och allt är förvridet' hit the bookshelves, we invented the micro edition.'Och allt är förvridet' is a psychological suspense novel about the jealousy and power play that characterises a destructive relationship. In the micro edition of the story, the relationship between the main characters Mina and Erik deepens as they publish their experiences in more than 1,500 Twitter posts during the course of one whole year, parallel with the events in the book. You can read the micro novel on your mobile phone, your computer, together with the hardcover or separately. Our ambition is to explore new platforms for storytelling and, with the help of those, reach new readers. The fact that people are talking about it and the daily SvD writes essays on the subject show we are on the right track so far.Since the micro novel gives the book an added value, it is more a gift than it is advertising.Giftertising?

'Och allt är förvridet' is a psychological suspense novel about the jealousy and power play that characterises a destructive relationship. In the micro edition of the story, the relationship between the main characters Mina and Erik deepens as they publish their experiences in more than 1,500 Twitter posts during the course of one whole year, parallel with the events in the book.People can read the micro novel on your mobile phone, your computer, together with the hardcover or separately. And they do.

The news value of a new literary form interested and enraged critics and public, sparking a debate about literature in the digital landscape. The author was interviewed in daily newspaper, mainstream radio and mentioned on several important book blogs. Swedish daily SvD even wrote a whole page essay on the Twitterature phenomenon, ironically boosting sales of the hardcover.