Keith Me is a novel written by French writer Amanda Sthers, which combines the story of Keith Richards (guitarist of the Rolling Stones) with the own biography of the author.The aim was to promote a book launch with a digital component to step out of traditional literary sections: in other words, find a new way to grab the attention of literary journalists, music journalists and cultural opinion leaders.We changed the point of view of the reader, by transforming the name of the work from Keith Me (novel title) to Keith You (website name). It was about recreating the writing work into a new interactive format, which features a sort of “vocal cadavre exquis” displaying filmed readings of extracts of the book by different celebrities.

The campaign resulted in 19,309 visits to the website.The average time spent on a page was 30mins.

We changed the point of view of the reader, by transforming the name of the work from Keith Me (novel title) to Keith You (website name). It was about recreating the writing work into a new interactive format, which features a sort of “vocal cadavre exquis” displaying filmed readings of extracts of the book by different celebrities.

At the end, the original digital pieces, took the readers into the different universe of each famous reader, which plays and interprets the original text through his own eyes and feelings.

The number of visits to the website was 19,309.The average time spent on a page was 30mins.