To celebrate the UK cinematic release of ‘Monster Family’, a Sky Cinema Original Film, we created a series of feature length commercials, running at key strategic times to reach families as they travelled to and from school and as they planning their weekend.

Our feature-length ads were made to sound like full ad breaks, but with a difference – all the advertisers were fake! Advertising monster-themed products aiming to help monsters

find a new home, discover new recipes, look their best…and even find love!

As a reveal, every ‘ad break’ ended with a traditional Monster Family trailer spot to clearly promote the movie.