Rumours about the visits were spread instantly on the game sites and forums, and added a lot of suspense and intensity to the whole ARG.Before the stunt, the main page of the ARG recieved 300 comments in the commentary fields per day. The following day of the stunt, the main page recieved 700 comments, a 130% increase, and kept high for the rest of the ARG, with 625 comments per day.On a bigger scale, the stunt was the most important element in making the whole ARG a huge success and to receive massive media coverage.And in the end - Armored heart became Norways best-selling book throughout history.